His ‘coy’ mistress?

Male model to campaign for women's lingerie
His coy mistress

Making androgynous look sexy, Bosnia-born male model Andrej Pejic has now taken to alingerie campaign that vows to add a few cups to bustlines

Move over Victoria’s secret adverts featuring models with hyper-augmented bustlines. The latest campaign to hit global headlines is that of Dutch departmental store Hema, featuring 20-year-old male model Andrej Pejic in its new lingerie campaign. Yes, you read that right.

The Bosnia-born, Australia-raised Pejic is modelling for the women’s lingerie brand that promises to make even the flattest of chests appear fuller. In one of the campaign shoots, Pejic’s bust size looks to be a generous B-cup. Andrej is certainly not an unusual choice going by the tagline of the product that calls itself a ‘mega’ push-up bra and helps add at least two cup sizes to a regular bustline.

Andrej is not new to strutting womenswear on the ramp. In fact, he sashays down the runway in Jean Paul Gaultier bridal couture with as much androgynous flair as he does wearing Marc Jacob’s creations for men. Andrej was born in Tuzla, Bosnia and has reportedly spent a stormy childhood staying at refugee camps with his mother during the Bosnian War.

He moved to Melbourne in 1999 with his mother as political refugees.

Andrej ranks at No. 18 on the models.com list of Top 50 Male Models. He even made it to FHM magazine’s 100 Sexiest Women in the world after being given the 98th position! Andrej’s cover shoot for NY-based mag Dossier Journal, that shows him taking his shirt off, was considered too risque by certain bookstores in the US. It was thought that readers would mistake him for being a topless woman.

First published in Calcutta Times, The Times of India


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