Cameras, hand prints, Tamil script and kitty cats. Paper planes, shades, Che Guevara and even Pacman. Quirky pop art and graphic motifs have now transported themselves from computer screens to shifts, tunics, dhoti pants and saris. Designers across the country are making these prints their showstoppers, giving fashion-forward peeps a new design adventure. Need a stylecheck? Sonam Kapoor’s Pacman Yogesh Chaudhary sari, Kareena Kapoor’s Kallol Datta outfit and, of course, Priyanka Chopra’s Tamil script-print slouchy Masaba pants she wore while on her recent trip to Kolkata.
These quirky patterns are not just design whims. Says Masaba, who has made the classic SLR camera look sexier on fabric, “Quirky prints are an expression of my sensibility. The cameras were vintage ones that I had and put them together on fabric. The dhoti pants
on PC made a statement and have a personality of their own.”
Can we say bye bye to floral and animal prints, then? “It’s high time we moved ahead in terms of prints. These patterns are modern and give wearers a contemporary feel,” says Bangalore-based designer, Deepika Govind, who feels that such designs look smart on tunics and kurtas. The prints are broadly divided into two categories, explains Dev of design duo Dev R Nil. “There’s pop art that’s mostly faces in high colour saturation. Think Andy Warhol. And there’s the graphic print — one single motif multiplied and spread across the fabric.”
These prints can effortlessly take you from day to night. However, they look best when paired with neutral separates, feels Masaba. “OD-ing on accessories will kill the print,” she says. Kallol Datta, for whom the prints form part of the narratives of his shows, says, “Head-to-toe prints will overwhelm a petite shape as well as make a large frame look larger. The best part about these prints is that there are no written rules. The wearer must be able to have fun.”